The E-Myth Revisited
Tonight I just finished reading The E-Myth Revisited by Michael Gerber. This book was recommended reading for an MBA course I took last spring. Needless to say, I didn’t get around to reading it for class but recently found the time. I haven’t read Gerber’s precursor, The E-Myth, so I do not have that context to draw on.
One of the interesting things about Gerber’s approach in this book is his use of a central story to apply the various themes he draws. Throughout the chapters and in the final chapter, Gerber counsels a small business owner on how to view and operate a small business. I appreciate his discussion of multiple personalities or “people” in each person that decides to go into business for themselves. Gerber explains the source of the confusion and frustration many small business owners encounter. Later on, Gerber discusses the “new view” of business, how the concept of franchising plays in, and specific strategies to follow.
I recommend The E-Myth Revisited for new business owners and those contemplating starting a business. Gerber provides new ideas along with some time-tested material. Those with sales or management experience will find sections of the book more or less review material. Still, there are some ideas Gerber mentions that are worth reading through to find the gems.
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